Why didn't you know this?

No doubt you are outraged about the horse meat scandal. You have every right to be – criminality, profiteering, potential fraud, all have led to many people eating an animal they would probably prefer to see in the 3.20 at Kempton and possibly also ingesting dangerous veterinary drugs.






However, I’m going to come at this from another angle and it’s this: it’s your own bloody fault. There you go.

I know, I know; you’re not happy. It’s not your fault is it? It’s the government, the supermarkets, criminals and Goodness knows who else. But it’s not just them, you see. It’s you.

After a week of this story my patience has finally snapped, and it’s time someone told you a few home truths. Many of us have been banging on for years about this stuff, trying to make you care about the need for better food labeling, about fairness for farmers, about the need to support local farms to avoid all our food coming from giant, uncaring corporate agri-businesses which churn out cheap product to feed the insatiable appetite of supermarket price-cutting.

We’ve been highlighting the unfairness of UK farmers being forced to meet 73 different regulations to sell to supermarkets which don’t apply to foreign suppliers, and talking about our children growing up with no understanding of food production and, more than all of this, about the way supermarkets have driven down and down and down the cost of meat to the point where people think it’s normal to buy 3lbs of beef (in burgers) for 90p. And you wouldn’t listen. It was like shouting into a gale.
Through the years of New Labour, when farming and the countryside were demonised, you wouldn’t listen. You cheerfully chose to believe that all farmers were Rolls Royce driving aristocrats, as painted by John Prescott. You had no sympathy. You wanted a chicken for £2 and your Sunday roast for a fiver. Well, you got them didn’t you? And hundreds of farmers went to the wall. And you still didn’t care because Turkey slices were ten for 60p.


And now you’re furious, because it turns out that when you pay peanuts for something it’s actually not very good. Who knew eh? And before you start, don’t even think about the “it’s all right for the rich who can go to local butcher’s shops but what about the poor?” line. The number of people who can’t afford adequate amounts of food is tiny – tragic and wrong, yes, but tiny. Supermarkets don’t make their billions from them hunting in the “reduced” basket, they make their money from millions of everyday folk filling a weekly trolley. You, in other words.

Until the mid 1990s, Britain was also full of good local abattoirs. They were run by people who knew the local farmers who used them, and the local butchers which sold the meat. They were closed in their hundreds by new health and safety regulations which made it impossible for small abattoirs to compete with giant companies doing the job more cheaply.
We tried to tell you, you didn’t care.